Shirley leads the Company adapting it to the technologies and business challenges of the second decade of the 21st century whilst carefully maintaining the Natural & Ethical principles and supplies of Fragrant Earth.
From a career in store retailing, nursing and hair & beauty she moved first into the Perfume industry and then to the Cosmetics industry. A specialist in Production and Packing lines Shirley joined the Company from Elemis in 1999 to organize the newly created laboratories and facilities in Glastonbury.
Today her focus for the Company is the development of top quality Skincare and Sensory products which are firstly Effective then Sustainable, Ecologically sound but with regard to the blending of hard science and tradition. Shirley is the driving force behind the export and retail sector of the company, recently, successfully opening its first UK high street store. Multi-talented as a craftswoman Shirley’s interests lie in needlework, cross-stitch and knitting. Her knitted animals travel worldwide complete with passports probably made famous by her other expensive hobby photography.
More about Shirley and Fragrant Earth at www.fragrantearth.com