Penny Price

Founder of Penny Price Aromatherapy and the Penny Price Academy

The Price family name is synonymous with Aromatherapy. Penny grew up alongside the emergence of the use of essential oil and has been a major influence in the evolution of aromatherapy as it has become recognized as an academic discipline. She was initially trained by her mother, Shirley Price, and then pursued her own studies, being awarded the first research degree from Oxford University, exploring the use of essential oils in behavior management in special needs education.

Penny founded her company Penny Price Aromatherapy and the Penny Price Academy in 2003 and the company now has 15 distributorships over the world with 15 designated Academies teaching clinical aromatherapy.

As a lecturer in the therapeutic use of essential oils, Penny has traveled throughout Europe, the Far East, and South America. Penny has written 2 books and co-written 2 more.

She has contributed substantially to peer-reviewed journals as well as populist articles for magazines, alongside writing and contributing to the academic texts on the medical use of aromatherapy and essential oils. After 37 years of studying the chemistry and pharmacology of essential oils, Penny is regarded as a world expert.

Penny’ aromatherapy skincare formulations for key clients have proved to become market leaders, winning awards and gaining press attention for the companies involved. Her expertise and knowledge have proved invaluable when producing products that work, and with a scientific ‘story’ behind them. Working in partnership with De Montfort University, Penny continues research into skin conditions, various ailments and of course, the essential oils themselves.

Penny lives in Birmingham with her husband Bob, a Rector in the Church of England. They share an active family life with 11 grandchildren and their two black Labradors Dibley and Deacon.

Asthma and Aromatherapy

Asthma is a chronic condition involving the respiratory system in which the airways occasionally constrict, become inflamed, and are lined with excessive amounts of mucus, often in response to one or more triggers. With the modern environment being so polluted, asthma is becoming much more prevalent and so easy, on the go aromatherapy treatments can be immensely helpful in keeping the lungs healthy and viable.


Asthma may also be triggered by an allergen, environmental tobacco smoke, cold or warm air, perfume, pet dander, moist air, exercise or exertion, or emotional stress.


The symptoms of asthma, which can range from mild to life-threatening, can usually be controlled with a combination of drugs and environmental changes. Penny’s teaching session will talk about how essential oils can interact with medication, how to use essential oils to best effects and which essential oils are proven to help control asthma.


She will also explore several treatment plans using essential oils for childhood asthma and adult asthma, and discuss the unique chemistry of oils that enables them to be pharmacologically active for treating asthma.

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